retail execution

Consumer Goods Retail Execution: Strategy, Tools & KPIs Retail execution has moved from a backend activity to a boardroom priority. As consumer goods brands operate in increasingly fragmented, competitive markets, execution excellence directly impacts shelf presence, brand equity, and ultimately, revenue. For senior executives and decision-makers, understanding and optimizing the full spectrum of distribution management […]

AI-Powered Demand Forecasting for FMCG: How to Predict Sales Accurately Introduction: Why Forecasting Isn’t a Backroom Function Anymore   For executives overseeing sales, supply chain, or commercial planning in FMCG organizations, demand forecasting is no longer a siloed planning task—it’s a strategic lever. The volatility of consumer demand, rapid channel diversification, and rising inventory costs

What Is Retail Execution? A Complete Guide for FMCG Brands Retail execution involves more than just placing products on shelves; it’s about ensuring that the right product is available in the right location, at the right time, and with the right messaging. In today’s highly competitive fast-moving consumer goods (FMCG) landscape, excellent retail execution is