About THEIA

Theia was born from a vision to revolutionize how businesses manage their value chains across industries. Our founders, with extensive experience in the FMCG and distribution landscape, recognized a critical gap that existed in secondary sales management. Manufacturing companies had no visibility into the secondary market—no real-time insights into stock positions, product pricing, or the effectiveness of their promotions once products were sold to distributors. These challenges were compounded by the lack of transparency in discount disbursement, asset tracking, and the location of field agents.

With years of hands-on expertise in fast-moving consumer goods (FMCG) and an understanding of the intricate dynamics of primary and secondary sales, our team set out to solve these issues. The result was Theia—a comprehensive Sales & Distribution Ecosystem that sheds light on the entire value chain, providing manufacturers with the visibility they need to optimize both primary and secondary sales.

Theia fills the gaps that traditional ERP systems overlook. It integrates seamlessly with your existing infrastructure, enabling manufacturers to have real-time stock visibility, asset tracking, transparent promotional management, and powerful reporting capabilities. Today, Theia stands as a leading solution, empowering businesses across multiple industries to optimize their distribution networks and drive growth. Our journey, fueled by passion and innovation, continues as we evolve to meet the ever-changing demands of the global marketplace.