Distribution Management

Primary vs Secondary Sales in 2025: Tracking, Markets, and Inventory Planning Explained In today’s fast-evolving distribution and retail ecosystems, the distinction between primary and secondary sales is more than just academic. As manufacturers and brands strive to optimize supply chains and enhance visibility into their downstream operations, understanding this sales hierarchy has become mission-critical. Yet, […]

Retail Execution Excellence: How to Bridge the Strategy-Execution Gap The Strategy-Execution Divide in Retail Flawless retail execution is the difference between leading the market and struggling with stagnant sales. However, many brands face a persistent challenge: a disconnect between high-level sales strategies and on-ground execution. Why does this gap exist?   Even with well-crafted strategies,

Distributor Performance Metrics: What You Should Be Tracking Why Measuring Distributor Performance is No Longer Optional Distributors are the backbone of market execution, yet most brands lack a structured way to evaluate their performance. Manufacturers often assume that once products are dispatched, the job is done—only to later face issues like stockouts, inefficient deliveries, and

On-Premise vs. Cloud-Based DMS: Which One is Right for You? The Shift Toward Smarter Distribution Management FMCG manufacturers and distributors are at a crossroads—how to modernize distribution management systems (DMS) while ensuring scalability, security, and cost-effectiveness? Legacy on-premise DMS solutions have long been the industry standard, offering control over infrastructure and data security. But as

Overcoming Distribution Bottlenecks for Faster FMCG Growth The Hidden Cost of Distribution Inefficiencies In the FMCG industry, speed and efficiency define market dominance. Yet, even the most established brands struggle with distribution bottlenecks—delays, inefficiencies, and misalignment between supply and demand that erode profitability and market share. These bottlenecks don’t just slow deliveries; they distort inventory

How to Build Stronger Distributor-Retailer Partnerships in FMCG Strong distributor-retailer partnerships are the backbone of a successful supply chain. Despite having efficient production and logistics, poor collaboration between distributors and retailers leads to stock inefficiencies, lost sales, and weak market penetration. Today’s FMCG landscape demands a data-driven, technology-powered approach to distributor-retailer relationships. Manual order-taking, delayed

Boost Sales & Efficiency with a Distributor Management System Distributors need to manage inventory, streamline sales, optimize deliveries, and track secondary sales—all while maintaining strong relationships with retailers. Traditional distribution methods are no longer sufficient; businesses must adopt digital solutions to stay ahead. One of the most effective ways to achieve these goals is by